Fashion
Atelier Basile: an ethical luxury knitwear brand ?
Atelier Basile is a family-run Belgian luxury knitwear brand. Their traditional designs meet bright and innovative colours. Atelier Basile also claims to fight fast fashion with ethical and sustainable practices. Who is Atelier Basile? Atelier Basile is co-owned by Karen Verheyden and Louise Regnier. Karen is in charge of management and business. Louise takes care…
Tranoï Show: A Platform for a New Generation of Fashion
If you’ve been following our articles, you might have noticed that we’ve had the pleasure of interviewing numerous fashion creators. And you might have wondered: how did we manage to connect with so many talented individuals? The answer lies in our visits to the Tranoï showroom during Paris Fashion Week. What is Tranoï? Tranoï is…
AEQUAMENTE: “Italian fresh” for a young brand
AEQUAMENTE is one of the emergent fashion brands belonging to fashion company H+ Cube. At the Women’s Tranoï Showroom, it made for a delicate and eye-catching set of elegant pieces. Who is AEQUAMENTE? Lorenza Danielli is a young designer from Bologna, Italy. The stylish 28 year-old woman studied at the Accademia Belle Arti Bologna, also…
Evyïnit: When a scarf becomes high fashion
At Paris Fashion Week’s showrooms, we encountered a passionate duo of women in the knitwear industry. We discussed their sustainable brand, Evyïnit. Who is Evyïnit? After completing her studies in Teacher Training and Professional Development at Johannes Gutenberg University in Mainz, Ewelina Smarz embarked on a mission to find the perfect loop-scarf. When she couldn’t…
Daria Plaksyuk, the creator behind PODYH
At Paris Fashion Week, we met the talented Daria Plaksyuk, who showed us the journey of her rising brand, PODYH, with high complexity pieces conceived as separate buildings, inspired by incredible unknown shapes and traditions. Who is PODYH? Daria Plaksyuk founded PODYH in 2020 with a vision of bridging the worlds of architecture and fashion.…
Haute Couture vs. Luxury: What Sets Them Apart
What is Haute Couture? When discussing Haute Couture, many people confuse it with terms like “high fashion” or “luxury fashion.” However, the reality is quite different. Haute Couture represents a level of craftsmanship, creativity, and exclusivity that is distinct from other types of fashion. As we discussed in our previous article on the evolution of…
Style through history: a timeline of Fashion
Before the word fashion Before the word fashion existed, clothes were just useful, were just a means to do something. They had to last, they have to be able to execute that function perfectly. That was the most important thing. But at the same time, since the ages started, the garments were a symbolic piece…
On fast fashion addiction
Fast fashion addiction has become a pervasive problem in today’s society, and it is having a serious impact on the health and well-being of all generations, specially the youngest ones. Why? This addiction to cheap, disposable clothing is not only damaging to the environment, but it is also being a host of other issues, including…
Nikolaj Storm: dane fashion for sustainability
Nikolaj Storm recently unveiled his latest collection to us, City Wonderland, a vibrant tribute to the world. The showroom was lit up like an ocean of light, creating a spectacular atmosphere for the presentation of his work. Storm’s approach to fashion is inclusive and his garments are designed with the male body in mind. However,…
Huarte: a designer who blurs gender boundaries
We talked with the founder and creative director of the brand Huarte, based in Porto, Portugal during Paris Fashion Week, at the Tranoï showroom. Who is Huarte? Victor Huarte studied at ESDIR in Spain and ESAD in Portugal, and then he has been working as a stylist for the e-commerce platform Farfetch and now he…