erE­van, a high-end fash­ion brand, offers a unique blend of ready-to-wear cloth­ing, fra­grances, and lifestyle prod­ucts. Found­ed by Evan Morel­lo Boghoss­ian, erE­van takes inspi­ra­tion from the French Riv­iera. The brand’s col­lec­tions and sil­hou­ettes aim to trans­port indi­vid­u­als on a spa­tial, tem­po­ral, and sen­so­ry jour­ney.

Who is Evan Morello Boghossian ?

The cre­ator of erE­van is Evan Morel­lo Boghoss­ian. With a rich her­itage and deep-root­ed con­nec­tion to both the French Riv­iera and his Armen­ian ori­gins, Evan launched the brand in 2021. His vision and pas­sion dri­ve erE­van’s aes­thet­ic, which seam­less­ly blend glob­al influ­ences, time­less ele­gance, and avant-garde ele­ments. Evan’s cre­ative vision reflects in every aspect of the brand, from metic­u­lous­ly curat­ed crafts­man­ship to the unique pat­terns and sil­hou­ettes that define erE­van’s iden­ti­ty. His child­hood mem­o­ries, par­tic­u­lar­ly those from the beach­es of Saint-Tropez, inspired the fra­grances that evoke a sense of nos­tal­gia and poet­ic explo­ration. As the dri­ving force behind erE­van, Evan embraces col­lab­o­ra­tion and seeks to cre­ate unex­pect­ed con­nec­tions, all while pro­mot­ing respon­si­ble prac­tices and a com­mit­ment to pre­serv­ing tra­di­tion­al crafts­man­ship and min­imis­ing envi­ron­men­tal impact.

Craftsmanship from Around the World

At the heart of erE­van lies a metic­u­lous selec­tion of crafts­man­ship sourced from var­i­ous cor­ners of the globe, includ­ing Japan, Peru, India, and Zam­bia. These arti­sans bring to life a range of unique prod­ucts, all hand­made in France and Japan. By embrac­ing these diverse influ­ences, erE­van show­cas­es an ele­gant, time­less, and avant-garde wardrobe, pre­serv­ing ances­tral crafts­man­ship and min­i­miz­ing its envi­ron­men­tal impact through con­sci­en­tious pro­duc­tion prac­tices, upcy­cling, and sec­ond-hand util­i­sa­tion.

Dur­ing our vis­it of the recent Paris Fash­ion Week, we were cap­ti­vat­ed by the intrigu­ing fab­rics and embell­ish­ments. Among the notable pieces that caught our atten­tion was a coat craft­ed from Japan­ese paper fab­ric with a unique tex­ture and aes­thet­ic. Addi­tion­al­ly, a cap­ti­vat­ing tunic adorned with Japan­ese jacquard show­cased a mas­ter­ful use of pat­terns, cre­at­ing a cap­ti­vat­ing opti­cal illu­sion that left a last­ing impres­sion.

Inspired by the founder’s nos­tal­gic mem­o­ries of child­hood, the per­fumes of erE­van draw inspi­ra­tion from Pam­pelonne, cap­tur­ing the essence of an after­noon on the beach­es of Saint-Tropez. Each fra­grance encap­su­lates the brand’s essence, beck­on­ing indi­vid­u­als to embark on a voy­age with many des­ti­na­tions. The fra­grance col­lec­tion breathes new life into famil­iar ingre­di­ents, with evoca­tive names like Cau­case, Mis­tral, and Pam­pelonne, offer­ing a fresh and uncon­ven­tion­al olfac­to­ry expe­ri­ence.

Unisex Silhouettes and Signature Patterns

erE­van goes beyond con­ven­tion­al gen­der con­structs, encour­ag­ing both women and men to embrace a refined sil­hou­ette. The brand’s dis­tinc­tive weaves and pat­terns serve as its sig­na­tures, cre­at­ing a visu­al lan­guage that sets it apart. By shar­ing their wardrobes, erE­van pro­motes a sense of uni­ty and chal­lenges con­ven­tion­al fash­ion norms.

Sustainability. Towards the Future

Con­scious of eco­log­i­cal chal­lenges, erE­van inte­grates sus­tain­abil­i­ty into its brand strat­e­gy by part­ner­ing with envi­ron­men­tal­ly con­scious actors. The brand is active­ly devel­op­ing 100% nat­ur­al pack­ag­ing and caps for its fra­grance line, with pro­duc­tion tak­ing place in the south of France.

erE­van is a fash­ion brand that embod­ies ele­gance, time­less­ness, and sen­so­ry explo­ration. With its glob­al crafts­man­ship, uni­sex sil­hou­ettes, sig­na­ture pat­terns, and authen­tic col­lab­o­ra­tions, erE­van offers a unique and sophis­ti­cat­ed aes­thet­ic. Through its fra­grances, the brand invites indi­vid­u­als to expe­ri­ence a poet­ic jour­ney and embrace the beau­ty of nature. By plac­ing sus­tain­abil­i­ty and envi­ron­men­tal respon­si­bil­i­ty at the core of its mis­sion, erE­van com­bines style and con­scious prac­tices, ensur­ing that its impact on the world is both chic and envi­ron­men­tal­ly friend­ly.