UMUS: Bridging Fashion, Sustainability, and Innovation

In the dynam­ic realm of fash­ion, char­ac­ter­ized by fleet­ing trends and shift­ing tastes, UMUS shines as a paragon of mind­ful inno­va­tion and stead­fast com­mit­ment to sus­tain­abil­i­ty. Estab­lished by Clothilde Gaumy, UMUS tran­scends the mere label of a footwear brand, encap­su­lat­ing a broad­er phi­los­o­phy that seam­less­ly inte­grates the prin­ci­ples of elec­tron­ic music, respect for the envi­ron­ment, and a stead­fast ded­i­ca­tion to soci­etal well-being.

The Journey of UMUS

Clothilde Gaumy’s jour­ney to found­ing UMUS is a tes­ta­ment to the pow­er of pas­sion and pur­pose. With a diverse back­ground span­ning con­sult­ing, start-ups, and elec­tron­ic music, Clothilde’s return to fash­ion was dri­ven by a deep-seat­ed desire to express her­self cre­ative­ly and con­tribute to pos­i­tive soci­etal trends. UMUS, she envi­sioned, would be more than just a fash­ion label—it would be a con­duit for self-expres­sion, diver­si­ty, and respect for both human­i­ty and the envi­ron­ment.

Clothilde Gaumy

At the heart of UMUS lies a pro­found respect for all liv­ing beings. This ethos is reflect­ed in the brand’s com­mit­ment to using only plant-based mate­ri­als, avoid­ing any mate­ri­als of ani­mal ori­gin, and striv­ing to elim­i­nate plas­tics from both its prod­ucts and pro­duc­tion process­es. Clothilde’s ambi­tion for UMUS goes beyond cre­at­ing fash­ion­able footwear; it’s about fos­ter­ing a sus­tain­able ecosys­tem where prod­ucts can return to the earth and enrich it in a per­pet­u­al cycle of renew­al. We had the plea­sure of meet­ing Clothilde at the last Tra­noï show, dur­ing which she engaged in con­ver­sa­tion with us about her brand, cov­er­ing its cre­ation process and oth­er impor­tant aspects.

Transparency and Accountability

UMUS oper­ates on prin­ci­ples of trans­paren­cy and account­abil­i­ty. The brand is open about its cre­ative process­es, prod­uct sourc­ing, and the chal­lenges it faces in the quest for sus­tain­abil­i­ty. While acknowl­edg­ing the preva­lence of plas­tics and chem­i­cals in the fash­ion indus­try, UMUS remains stead­fast in its mis­sion to find alter­na­tive solu­tions and con­tin­u­ous­ly improve its prac­tices at every stage of pro­duc­tion and prod­uct life.

UMUS Lokkbook — PLEAT­ED LOAFER Black Ecru

Innovation and Exploration

Cen­tral to UMUS’s ethos is a relent­less pur­suit of nov­el­ty and inno­va­tion. Each pair of UMUS shoes is the result of exten­sive research and exper­i­men­ta­tion, aimed at address­ing needs for which nat­ur­al solu­tions have not yet been pro­posed. The brand’s designs push bound­aries, explor­ing unchart­ed ter­ri­to­ries with rare skills and tech­niques to cre­ate footwear that is as unique as it is sus­tain­able.

UMUS Look­book — NOT­SNEAK­ER Ice­berg

Manufacturing with Purpose

UMUS man­u­fac­tures its prod­ucts as close as pos­si­ble to con­sumer needs, min­i­miz­ing envi­ron­men­tal impact and leav­ing the light­est car­bon foot­print pos­si­ble. By pri­or­i­tiz­ing crafts­man­ship, qual­i­ty, and sus­tain­abil­i­ty, UMUS seeks to rede­fine the rela­tion­ship between fash­ion and the envi­ron­ment, demon­strat­ing that style and con­sci­en­tious­ness can coex­ist har­mo­nious­ly.

UMUS Look­book — PLEAT­ED LOAFER Black Ice­berg Jeans

Living with UMUS

To live with UMUS is to embrace open­ness, diver­si­ty, and respect­ful hedo­nism. It’s about express­ing one’s unique­ness and inner wealth to the world with con­fi­dence, intel­li­gence, and sub­tle­ty. UMUS invites indi­vid­u­als to join a com­mu­ni­ty that cel­e­brates her­itage, curios­i­ty, and a shared com­mit­ment to mak­ing a pos­i­tive impact on the plan­et.

UMUS Look­book — CYLIN­DER BOOT Full Black

Towards the Future. Sustainability

UMUS is more than a footwear brand, it’s a move­ment toward a more sus­tain­able and inclu­sive fash­ion indus­try. With Clothilde Gaumy at its helm, UMUS embod­ies the spir­it of cre­ativ­i­ty, inno­va­tion, and social respon­si­bil­i­ty, prov­ing that fash­ion can be both styl­ish and sus­tain­able. As UMUS con­tin­ues to evolve and inspire, it serves as a bea­con of hope for a more con­scious and com­pas­sion­ate approach to fash­ion and beyond.

UMUS stand at the last Tra­noï Show

Written by Mathis Reynaud
February 22, 2024

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