Our Mission

Our goal is to shift the indus­try’s par­a­digm towards a more eth­i­cal and fair future. As a dis­rup­tive media on sus­tain­able fash­ion and all-around art de vivre, we are com­mit­ted to show peo­ple all around the world that is pos­si­ble to do things in a dif­fer­ent way.

Find out all about us below: our val­ues, our team, our sus­tain­abil­i­ty com­mit­ments and our cre­ation sto­ry.

Our four pillars



Sus­tain­abil­i­ty lies at the heart of our medi­a’s ethos. We’re pas­sion­ate advo­cates for sus­tain­able liv­ing, and we make sure our con­tent reflects this com­mit­ment. From explor­ing inno­v­a­tive eco-friend­ly fash­ion brands to shed­ding light on sus­tain­able devel­op­ment prac­tices in var­i­ous indus­tries, we strive to inspire our read­ers to embrace a more sus­tain­able lifestyle. Through our arti­cles, we aim to pro­vide insights into how indi­vid­u­als and busi­ness­es can make envi­ron­men­tal­ly con­scious choic­es, reduce their car­bon foot­print, and con­tribute to a more sus­tain­able future.



Trans­paren­cy is a cor­ner­stone of our medi­a’s phi­los­o­phy. We believe in pre­sent­ing infor­ma­tion hon­est­ly and open­ly to our read­ers. Our arti­cles are thor­ough­ly researched, and we’re ded­i­cat­ed to pro­vid­ing accu­rate and reli­able con­tent. Whether we’re dis­cussing the eth­i­cal prac­tices of emerg­ing fash­ion cre­ators or delv­ing into the inner work­ings of indus­tries, we aim to offer a trans­par­ent view of the top­ics we cov­er. We’re com­mit­ted to build­ing trust with our audi­ence, and that begins with trans­par­ent and account­able jour­nal­ism.



We embrace the val­ue of open­ness as a means of fos­ter­ing dia­logue and under­stand­ing. In the world of mod­ern art-de-vivre and fash­ion, we encour­age diver­si­ty, inclu­siv­i­ty, and open-mind­ed­ness. Our arti­cles show­case the rich tapes­try of cul­tures, styles, and per­spec­tives that shape our world. We’re ded­i­cat­ed to ampli­fy­ing voic­es from var­i­ous back­grounds and shed­ding light on unique sto­ries. By embrac­ing open­ness, we aim to cre­ate a plat­form where dif­fer­ent view­points can flour­ish and where cre­ativ­i­ty knows no bounds.



Moder­ni­ty is a guid­ing prin­ci­ple in our medi­a’s approach. We are ded­i­cat­ed to stay­ing at the fore­front of the lat­est tech­ni­cal inno­va­tions and pro­vid­ing the best user expe­ri­ence and show­case pos­si­ble for the world of mod­ern art-de-vivre, fash­ion, and indus­tries. In the dynam­ic land­scape of fash­ion and sus­tain­able devel­op­ment, we’re com­mit­ted to deliv­er­ing con­tent that reflects the con­tem­po­rary and cut­ting-edge. Whether we’re explor­ing the inter­sec­tion of tech­nol­o­gy and fash­ion or high­light­ing indus­tries embrac­ing the lat­est advance­ments, our focus on moder­ni­ty ensures that our read­ers stay informed about the trends shap­ing the present and future. We aim to be a source of inspi­ra­tion for those who seek to embrace the most inno­v­a­tive and for­ward-think­ing aspects of mod­ern life.

At VISION MODE, we high­ly val­ue our excep­tion­al team of ded­i­cat­ed experts who bring their diverse skills, cre­ativ­i­ty, and pas­sion to the world of sus­tain­able fash­ion media and busi­ness con­sult­ing. Our lead­er­ship team plays a piv­otal role in shap­ing the vision and direc­tion of our orga­ni­za­tion, ensur­ing that we con­tin­u­al­ly pro­vide inno­v­a­tive media con­tent and trans­for­ma­tive sus­tain­abil­i­ty con­sult­ing ser­vices to fash­ion busi­ness­es through­out Europe. Get acquaint­ed with the dynam­ic indi­vid­u­als who dri­ve VISION MODE for­ward:


David Ferrero Peláez

Chief Exec­u­tive Offi­cer

David is an accom­plished leader with a robust back­ground in the fash­ion indus­try. His broad exper­tise spans design, cre­ative direc­tion, sup­ply chain man­age­ment, and mer­chan­dis­ing, ensur­ing a com­pre­hen­sive approach to our sus­tain­able fash­ion efforts. Hav­ing lived and worked in glob­al fash­ion hubs such as Madrid, Lon­don, New York, and now Paris, David brings a unique inter­na­tion­al per­spec­tive to our team. This glob­al expe­ri­ence, com­bined with his deep under­stand­ing of the fash­ion land­scape, makes him an invalu­able asset in steer­ing VISION MODE towards our vision of a more sus­tain­able future in fash­ion.


Malu Benjamin

Chief Mar­ket­ing Offi­cer

Malu lever­ages her con­sid­er­able inter­na­tion­al expe­ri­ence to dri­ve our mar­ket­ing strate­gies for­ward. With a glob­al per­spec­tive gar­nered from work­ing across var­i­ous mar­kets, Malu’s unique insights and inno­v­a­tive approach help ampli­fy our brand’s reach and rel­e­vance in the sus­tain­able fash­ion sec­tor.


Guillaume Lelasseur

Chief Tech­ni­cal Offi­cer

Guil­laume is a sea­soned web devel­op­er with pro­found exper­tise in cloud tech­nolo­gies and DevOps. His tech­ni­cal acu­men has been instru­men­tal in build­ing robust, secure, and scal­able dig­i­tal plat­forms for our sus­tain­able fash­ion media and con­sult­ing ser­vices. In addi­tion to his hands-on tech skills, Guil­laume’s tal­ent for teach­ing UX Design effec­tive­ly cul­ti­vates a tech-savvy cul­ture with­in our team, mak­ing him a key dri­ver in our mis­sion.

Mathis Vertical

Mathis Reynaud

Fash­ion Design­er and Jour­nal­ist

Math­is brings over sev­en years of indus­try expe­ri­ence to VISION MODE. His com­pre­hen­sive back­ground, which includes work­ing with haute cou­ture and suc­cess­ful­ly man­ag­ing his own leather goods brand, con­tributes to our inno­v­a­tive and sus­tain­able design ethos.


Meriem Si

Data Sci­en­tist

Meriem uti­lizes her data sci­ence prowess to har­ness the pow­er of infor­ma­tion, deliv­er­ing invalu­able insights for VISION MOD­E’s mis­sion. Her adept grasp of data ana­lyt­ics and mod­ern tech­nolo­gies bol­sters our abil­i­ty to unrav­el com­plex pat­terns and trends in sus­tain­able fash­ion, fur­ther­ing our impact in the indus­try.


Heitor Nóbrega

Web Devel­op­per

Heitor employs his tech­ni­cal exper­tise to cre­ate and main­tain robust, user-friend­ly dig­i­tal plat­forms. His keen under­stand­ing of mod­ern web tech­nolo­gies ensures VISION MOD­E’s seam­less online pres­ence, enhanc­ing our reach and engage­ment in the sus­tain­able fash­ion space.

Our busi­ness struc­ture is called Par­a­digme Mode. Why? Dis­cov­er our cre­ation sto­ry.

According to the Merriam Webster Dictionary, a paradigm is “an outstandingly clear example or archetype.”

In the midst of bro­ken­ness, chaos or con­fu­sion, a par­a­digm emerges to shift the nar­ra­tive. To prove that all hope is not lost. To offer a glimpse of light in a time when light is des­per­ate­ly need­ed.

To set an exam­ple, pro­vide guid­ance to flour­ish­ing fash­ion brands and cre­ate a com­mu­ni­ty in which pas­sion­ate indi­vid­u­als can pur­sue a more eth­i­cal, sus­tain­able and respect­ful mod­el of fash­ion.

VISION MODE was estab­lished as a safe space and relief from the con­stant noise around fash­ion con­sumers. We hope that those who are dis­ap­point­ed in the indus­try can turn to this com­mu­ni­ty and trust that change is com­ing. Take our words as inspi­ra­tion, edu­ca­tion, relief, and com­fort. We har­bor a move­ment with­in these pages.