Industry

What is ‘Greenhushing’?

Green­hush­ing has emerged as a con­tem­po­rary con­cept with­in the realm of envi­ron­men­tal respon­si­bil­i­ty. You might know ‘Green­wash­ing.’ It’s com­mon in fash­ion. Brands use it to appear eco-friend­ly with mis­lead­ing claims.

Oeko-Tex: The Sustainable Choice for Brands and Consumers

As the world becomes increas­ing­ly aware of the envi­ron­men­tal impact of the fash­ion indus­try, con­sumers are demand­ing more sus­tain­able and eth­i­cal choic­es. In response, many brands are turn­ing to cer­ti­fi­ca­tions such as Oeko-Tex to demon­strate their com­mit­ment to sus­tain­abil­i­ty and social respon­si­bil­i­ty.

Linen: The Sustainable Choice for Europe and Beyond

As the world becomes increas­ing­ly aware of the envi­ron­men­tal impact of the fash­ion indus­try, more and more con­sumers are seek­ing out sus­tain­able alter­na­tives to tra­di­tion­al mate­ri­als.

Piñatex : A Sustainable Fabric Revolution

In recent years, the fash­ion indus­try has wit­nessed a grow­ing demand for sus­tain­able and eco-friend­­ly mate­ri­als. One such inno­va­tion that has gained sig­nif­i­cant atten­tion is Piña­tex, a fab­ric made from pineap­ple leaves. Offer­ing an eth­i­cal alter­na­tive to tra­di­tion­al leather, Piña­tex has emerged as a game-chang­er, com­bin­ing style, sus­tain­abil­i­ty, and social respon­si­bil­i­ty. This arti­cle explores the…

What is Pre-Loved Fashion?

As sus­tain­abil­i­ty becomes a top pri­or­i­ty in the fash­ion indus­try, more and more high-end brands are embrac­ing the con­cept of pre-loved items. This eco-friend­­ly shift is paving the way for a new era of respon­si­ble con­sumerism and giv­ing a whole new mean­ing to the term vin­tage. But what exact­ly does pre-loved mean, and why is…

What is a Slow Media? How are We One?

You may be famil­iar with the con­cept of slow fash­ion, a term that encom­pass­es sus­tain­able and eth­i­cal prac­tices in the pro­duc­tion and con­sump­tion of cloth­ing. It pri­ori­tis­es human-cen­tered approach­es, eth­i­cal­ly sourced mate­ri­als, min­i­mal use of chem­i­cals, fair labor prac­tices, and reduced envi­ron­men­tal impact. As a media com­pa­ny ded­i­cat­ed to sus­tain­abil­i­ty, we embrace this phi­los­o­phy by…

Building a Repair Culture at École des Arts Décoratifs

Last Tues­day we assist­ed to the Chaire Écode­sign & Créa­tion. Resti­tu­tion: Désir­abil­ité et répara­bil­ité des objets pour 2042 at the École des Arts Déco­rat­ifs in Paris. We wit­nessed many inter­est­ing projects about repara­bil­i­ty on prod­uct design. The back­ground With the guid­ance of the teacher Alexan­dre Fougea and the super­vi­sion of the design stu­dio Noir Vif,…

Sustainable Fashion in the Soviet Union? A Historical Perspective

Fash­ion has been a con­stant part of human life, and in recent years, sus­tain­able fash­ion has been increas­ing­ly advo­cat­ed for to address the envi­ron­men­tal impacts of the fast fash­ion indus­try. How­ev­er, the con­cept of sus­tain­able fash­ion is not entire­ly new, as we can see from the prac­tices of the Sovi­et Union in the mid-twen­ti­eth cen­tu­ry.…

Tranoï Show: A Platform for a New Generation of Fashion

If you’ve been fol­low­ing our arti­cles, you might have noticed that we’ve had the plea­sure of inter­view­ing numer­ous fash­ion cre­ators. And you might have won­dered: how did we man­age to con­nect with so many tal­ent­ed indi­vid­u­als? The answer lies in our vis­its to the Tra­noï show­room dur­ing Paris Fash­ion Week. What is Tra­noï? Tra­noï is…

Haute Couture vs. Luxury: What Sets Them Apart

What is Haute Cou­ture? When dis­cussing Haute Cou­ture, many peo­ple con­fuse it with terms like “high fash­ion” or “lux­u­ry fash­ion.” How­ev­er, the real­i­ty is quite dif­fer­ent. Haute Cou­ture rep­re­sents a lev­el of crafts­man­ship, cre­ativ­i­ty, and exclu­siv­i­ty that is dis­tinct from oth­er types of fash­ion. As we dis­cussed in our pre­vi­ous arti­cle on the evo­lu­tion of…