We inter­viewed the co-founder of Apoth­icaires Stu­dio at Paris Fash­ion Week, and she explained all about her new col­lec­tion.

Who is Apothicaires Studio?

Child­hood friends Alix Maufrais and Clé­men­tine Gavanon have always shared a pas­sion for fash­ion. Now, after years of hard work and deter­mi­na­tion, their dream of launch­ing a fash­ion brand togeth­er has final­ly become a real­i­ty. In June 2022, the duo offi­cial­ly launched Apoth­icaires Stu­dio, a cut­ting-edge fash­ion brand that com­bines Alix’s exper­tise in busi­ness man­age­ment and entre­pre­neur­ship with Clé­men­tine’s back­ground in fash­ion design and lux­u­ry man­age­ment.

Alix, Apoth­icaires Stu­dio’s CEO, holds a Mas­ter’s degree in busi­ness man­age­ment and entre­pre­neur­ship from Uni­ver­si­tat Rovi­ra i Vir­gili in Spain, as well as a spe­cial­iza­tion from Neo­ma Busi­ness School in France. With her exten­sive knowl­edge of busi­ness strat­e­gy and man­age­ment, she is respon­si­ble for ensur­ing that the brand runs smooth­ly and effi­cient­ly.

Mean­while, Clé­men­tine, the brand’s chair­man, brings her unique fash­ion design skills to the table. She stud­ied fash­ion design at the renowned Ate­lier Chardon Savard in Paris before com­plet­ing a Mas­ter’s degree in lux­u­ry man­age­ment at Insti­tut Français de la Mode. With her keen eye for style and her deep under­stand­ing of the lux­u­ry fash­ion indus­try, she is respon­si­ble for ensur­ing that their col­lec­tions stay at the fore­front of the fash­ion world.

Fall/Winter 2023 Collection at Paris Fashion Week

The brand’s Fall/Winter Col­lec­tion at Paris Fash­ion Week reimag­ines tai­lored gar­ments with an empha­sis on com­fort and over­sized sil­hou­ettes that are designed to fit every­one. In keep­ing with the brand’s focus on gen­er­al well-being and improv­ing the health of its cus­tomers, the col­lec­tion fea­tures a range of inno­v­a­tive fab­rics.

One fab­ric choice has the patent­ed INDUO tech­nol­o­gy, which cre­ates a tech­ni­cal fab­ric made of cot­ton that resists stains and repels liq­uids with­out being com­plete­ly water­proof. The result is a gar­ment that stays clean even in the face of spills and splat­ters.

Anoth­er fab­ric is sweat-resis­tant, made from cot­ton that active­ly evap­o­rates mois­ture instead of absorb­ing it, keep­ing the wear­er feel­ing dry and com­fort­able.

Final­ly, the PYRA­TEX Cos­met­ic fab­ric is made from organ­ic cot­ton (80%) and Sea­cell (20%) fibers derived from algae. This fab­ric has antiox­i­dant prop­er­ties that help to elim­i­nate free rad­i­cals while also tak­ing care of the skin.

The brand has dubbed the entire col­lec­tion uni­sex, as the fit can cor­re­spond to any body type when the right size is cho­sen. The stand­out piece and Alix’s favourite is the Blaz­er 1.2 [Cordage], a clas­sic tai­lor­ing piece that has been com­plete­ly reimag­ined with diag­o­nal pock­ets that cre­ate move­ment and a shiny gold­en lin­ing that adds a touch of lux­u­ry to the inside.

Sustainability. Towards the Future

The brand’s com­mit­ment to sus­tain­abil­i­ty is a core ele­ment of its val­ues. The mate­ri­als used in their cloth­ing come from over­stock of lux­u­ry brands in France, includ­ing the LVMH Group, and are made exclu­sive­ly from nat­ur­al fibers sourced in Europe, main­ly Italy.

The brand’s design and pro­to­typ­ing take place in Paris, with final pro­duc­tion occur­ring in Poland, all with­in the Euro­pean Union. This care­ful atten­tion to the entire pro­duc­tion process ensures that every aspect of the brand’s oper­a­tions is as sus­tain­able and eth­i­cal as pos­si­ble.

The brand’s com­mit­ment to sus­tain­abil­i­ty extends to the very nature of their cloth­ing. The brand is focused on cre­at­ing tai­lored pieces that are time­less and will last for years to come. This approach ensures that cus­tomers are invest­ing in cloth­ing that they will cher­ish and wear for a life­time, rather than pieces that are designed to be dis­pos­able and quick­ly dis­card­ed.

If you’re inter­est­ed in learn­ing more about the best eth­i­cal brands in Europe, be sure to check out our series on emerg­ing cre­ators. With a focus on sus­tain­abil­i­ty and eth­i­cal pro­duc­tion, these brands are lead­ing the way towards a more respon­si­ble and envi­ron­men­tal­ly con­scious future for fash­ion.