L’Avant-Garde

ISNURH: The Intersection of Fresh Design and Sustainability

At the bustling hub of Paris Fashion Week, we sat down with Oliver Abrenica, the co-founder of the innovative fashion brand Isnurh. Immerse yourself in the story behind this design-centric company and its commitment to using avant-garde materials and ethical processes for their latest collection. Who is Isnurh? Launched in 2017 by long-time friends Oliver…

MR Paris: Vintage-Inspired, Sustainable Chic

Discover the story behind the emerging sustainable fashion brand, MR Paris, and its talented designer, Mathis Reynaud. In this exclusive interview, Mathis opens up about his unique journey, inspiration, and the challenges he faced in creating an eco-friendly luxury brand that stands out in the competitive fashion industry. Who is MR Paris? Mathis’ journey into…

Tailored to Last. Uncovering Apothicaires Studio

We interviewed the co-founder of Apothicaires Studio at Paris Fashion Week, and she explained all about her new collection. Who is Apothicaires Studio? Childhood friends Alix Maufrais and Clémentine Gavanon have always shared a passion for fashion. Now, after years of hard work and determination, their dream of launching a fashion brand together has finally…

Tribal Hotel: Where Art, Culture and High Fashion Converge

Last week, at the Tranoi showroom, we encountered the talented mother and son of the Miko family, creating highly conceptual sustainable fashion in new ways. Discover how they got here. Who is Tribal Hotel? Simona Veilande is an accomplished fashion designer who is a PhD candidate in Sustainable Fashion Practices and Research from the Art…

Nikolaj Storm: dane fashion for sustainability

Nikolaj Storm recently unveiled his latest collection to us, City Wonderland, a vibrant tribute to the world. The showroom was lit up like an ocean of light, creating a spectacular atmosphere for the presentation of his work. Storm’s approach to fashion is inclusive and his garments are designed with the male body in mind. However,…

DADAMAX: a story of how old suits became art

Paris Fashion Week. The Tranoï Showroom. A truly compelling sight for any fashion lover: racks and racks and more racks of the latest unseen collections from up-and-comer designers. Amongst them, hid but shone DADAMAX. Who is DADAMAX? Founded by neapoletan fashion designer Dada Maio, her brand has a beautifully bittersweet story. The idea seems awfully…

Weisheng Paris: reflecting light with tailoring

Last week, Wei-Sheng himself showed us Weisheng Paris’s beautiful new collection at Paris Fashion Week. The reflection of light and expert tailoring were the main standouts of this designer’s latest collection. This comes after a long journey full of dreams. Who is Weisheng Paris? Wei-Sheng Wang went to Parsons in New York City in 2015…