La Môme Bijou, jewelry for a ‘super-vitamin world’
Founder of ‘La Môme Bijou’ Isabelle Prat invests in the beautification of the world through jewelry. For over twenty years, she worked as a model maker for premier fashion houses on Avenue Montaigne. In 2006, she founded her very own luxury jewelry brand, with a quirky and good humored spirit. She is a passionate craftswoman who enjoys living in a bubble of creativity.
What’s the story behind La Môme Bijou’s name and identity?
Isabelle Prat: I was given a beautiful book, by photographer Brassaï. In it, there was a photo of ‘La Môme Bijou’, a woman who lived in the 1930s. She was an old sex worker, who wore lots of pearls. Her name was Bijou. She was a character really, from Montmartre. As my studio overlooks the district, it just made sense. I found that it sounded very - very — Parisian. I liked the name, and it had the word ‘môme’ in it (which means ‘kid’ in French). Since I never really grew up, it suited me completely. In the universe, there is childhood, color, and joy. There are lots of little details that connect.
What’s your favourite jewelry piece you’ve created?
Isabelle Prat: That would be my first collection: In My Bubble. I thought it was fun to have made a collection with two totally different parts, both incorporating bubbles — either comic bubbles or soap bubbles. I find it quite amusing.
The first part uses onomatopoeic comic bubbles as jewelry. I find it quite playful with its messages. What is pleasant and funny is that the onomatopoeias are placed in meaningful places. For example, the bubble worn around your neck says: ‘Blah Blah Blah.’ It’s very Lichtenstein — a jewelry version. And the comic bubbles are indeed completely inspired by pop artist Lichtenstein.
The second part is soap bubble jewelry. I loved playing with soap bubbles when I was little, blowing soap bubbles with dishwasher liquid and a small tube. The beads I used have this ‘soap bubble’ effect.
How did you learn to express yourself through metal?
Isabelle Prat: I learned at school, 40 years ago now. We produced jewels. We started with wire and really learned the basics. After that, I learned from a jeweler, who really taught me all the techniques, from making an alloy of gold — ‘melt it’, ‘lay it flat’, ‘shape the metal plane’ — to creating pieces for artists or particular clients. It was very enriching.
What is the most unconventional material you have worked with?
Isabelle Prat: The feathers that I found in the Moulin Rouge workshops! I made a fairly visual and strong collection called ‘Bird of Paradise’. I found these beautiful burnt ostrich feathers in a workshop in Montmartre. They are from the ostrich’s moult, not plucked from them. The feathers were collected, assembled and died in a wide array of colours by the workshop. I used my favorite range of rainbow shades for the jewels, and also I created a fairly interesting montage marrying feathers and cordons. It made for quite visual pieces, while staying very light.
Describe your perfect creative day.
Isabelle Prat: Where would I go? A very sunny place. During the holidays. I’d have an idea, while on a visit to a museum or on the beach, when someone who inspires me passes by, perhaps because they are wearing something particular that I would never have seen otherwise.
Oftentimes, we give up on creating because we’re caught up with life and don’t really have time to think or open up our imagination. It is rather in escaping elsewhere that I find inspiration. When I’m on the move, the ideas come.
What does the ‘super-vitamin world’ you dream of look like?
Isabelle Prat: Being dressed in color, or even just having a colorful accessory, helps you start the day with a smile — a little more energy than dressing in gray, black or brown. I am quite partial to colour all year round, but even more so when the weather is gloomy. In winter and autumn, I don’t understand why people dress in black. Colour is important when the weather is gray, as it often is in cities, be it Paris or elsewhere.
How do you see the intersection of technology and jewelry design evolving in the next decade?
Isabelle Prat: Today, a lot of jewelry is made with computer-aided design. It’s done by software, and printed in 3D. I call on people who have mastered this knowledge to create certain collections, but I am more on the artisanal side. I really like to do things by hand. I am not too into technology, especially since I decided to start making jewelry with ‘grand feu’ enamel, an ancestral technique. I think it’s good to also keep the old methods for making jewelry.
La Môme Bijou’: Humans as beacons of colour.
‘La Môme Bijou’ is a playground, beckoning to those with youthful hearts. The brand imagines a supercharged world of bright and stimulating people. It is jewelry that dares to be frivolous and irreverent, reclaiming the lighthearted spirit of childhood. The wearer transforms into a beacon of colour, spreading joy and whimsy all around them through beads and bubbles, inviting others to embrace the luxury of play.
Want to get to know more surprisingly wonderful and sustainable creators? Check out L’Avant-Garde.