Armine Ohanyan: Where Technology and Craftsmanship Converge

Artwork Paradigme Mode

In the ever-evolv­ing land­scape of fash­ion, few brands man­age to strike the per­fect bal­ance between tra­di­tion and inno­va­tion. Armine Ohanyan, the brain­child of a tal­ent­ed Armen­ian design­er, has emerged as a bea­con of cre­ativ­i­ty, seam­less­ly blend­ing the beau­ty of nature, the pow­er of tech­nol­o­gy, and the artistry of skilled crafts­man­ship. With a com­mit­ment to pre­serv­ing tra­di­tion­al savoir-faire while embrac­ing cut­ting-edge tech­niques, Armine Ohanyan has carved its niche in the fash­ion indus­try.

Who is Armine Ohanyan ?

Armines path in the fash­ion indus­try is far from ordi­nary. She embarked on her cre­ative jour­ney at the Yere­van State Acad­e­my of Fine Arts in 2006, a fash­ion school sit­u­at­ed in Arme­nia. She con­tin­ued her edu­ca­tion at the École nationale supérieur des beaux-arts de Lyon for a year and con­clud­ed her stud­ies at Mode Estah, a renowned fash­ion school in Paris.

Fol­low­ing her aca­d­e­m­ic pur­suits, Armine gained valu­able expe­ri­ence in cre­ative direc­tion while work­ing with Arasa Morel­li Cou­ture in 2013. This oppor­tu­ni­ty even­tu­al­ly led her to estab­lish her own fash­ion brand.

Armine Ohanyan with one of her cre­ation.
Sheer jack­et of the new uni­sex col­lec­tion at Paris Fash­ion Week. June 2023

Armine Ohanyan, her epony­mous brand, came to life sev­er­al years lat­er in Sep­tem­ber 2017. It stands as a TECH­NO-COU­TURE label that seam­less­ly blends new tech­nolo­gies with crafts­man­ship.

The tal­ent and inge­nu­ity of Armine Ohanyan have not gone unno­ticed. The brand has been rec­og­nized with var­i­ous pres­ti­gious awards, often at the inter­sec­tion of fash­ion and tech­nol­o­gy. As a final­ist in the esteemed Grands Prix de la Créa­tion de la Ville de Paris 2022, Armine Ohanyan’s inno­v­a­tive approach to design and crafts­man­ship gar­nered well-deserved acclaim. The Min­istry of Cul­ture Award in 2021 fur­ther high­light­ed the brand’s ded­i­ca­tion to the dig­i­tal and sus­tain­able devel­op­ment of art and fash­ion. With the addi­tion of var­i­ous oth­er awards, Armine Ohanyan’s posi­tion as a trail­blaz­er in the realm of fash­ion and tech­nol­o­gy is fur­ther strength­ened.

Pants in reflec­tive fab­ric of the new uni­sex col­lec­tion at Paris Fash­ion Week. June 2023
Armine Ohanyan Technology
Armine Ohanyan No Sea­son 2022 pho­to­shoot.

Honoring Cultural Heritage and Craftsmanship

Armine Ohanyan draws inspi­ra­tion from the “exact per­fec­tion” found in both nature and women, pay­ing homage to the design­er’s Armen­ian roots. The rich­ness and strength derived from her cul­tur­al her­itage and crafts­man­ship back­ground form the foun­da­tion of her expres­sive designs. With a deep desire to pre­serve tra­di­tion­al skills, Ohanyan infus­es them with a dimen­sion of cre­ativ­i­ty by har­ness­ing the poten­tial of mod­ern tech­nolo­gies, includ­ing laser cut­ting, ther­mo­form­ing, and 3D print­ing. This mar­riage of tra­di­tion and inno­va­tion breathes life into her col­lec­tions, cap­ti­vat­ing audi­ences with their unique blend of time­less ele­gance and con­tem­po­rary flair.

Armine Ohanyan Technology
Armine Ohanyan No Sea­son 2023 pho­to­shoot.
Pieces of the new uni­sex col­lec­tion at Paris Fash­ion Week. June 2023

Made in Paris: Design with Purpose

Armine Ohanyan proud­ly embod­ies a thought­ful approach to cou­ture, with all col­lec­tions metic­u­lous­ly craft­ed in the fash­ion cap­i­tal of the world, Paris. Guid­ed by a com­mit­ment to qual­i­ty over quan­ti­ty, the brand chal­lenges the waste­ful prac­tices often asso­ci­at­ed with the indus­try. Through a con­tem­po­rary inter­pre­ta­tion of bespoke fash­ion, Armine Ohanyan’s cre­ations demon­strate that cou­ture can be wear­able, sus­tain­able, and mean­ing­ful. The lat­est col­lec­tion unveiled by Armine Ohanyan rep­re­sents her inau­gur­al ven­ture into the realm of uni­sex fash­ion and encour­ages a shift in per­cep­tion, urg­ing con­sumers to cher­ish and invest in gar­ments that tran­scend trends and endure over time.

Pants in liq­uid effect fab­ric of the new uni­sex col­lec­tion at Paris Fash­ion Week. June 2023
Armine Ohanyan No Sea­son 2023 pho­to­shoot.

The Fusion of Technology and Craftsmanship

Armine Ohanyan blurs the bound­aries between tra­di­tion­al crafts­man­ship and cut­ting-edge tech­nol­o­gy. The brand’s Tech­no-Cou­ture and Engi­neer­ing work­shop serves as a plat­form for exper­i­men­ta­tion, seam­less­ly merg­ing cen­turies-old tech­niques with inno­v­a­tive tools. Whether through made-to-mea­sure gar­ments or lim­it­ed edi­tions, Armine Ohanyan col­lab­o­rates with skilled arti­sans, such as pleaters, embroi­der­ers, shoe­mak­ers, and feath­er work­ers. This syn­er­gy of exper­tise results in one-of-a-kind cre­ations that cel­e­brate the har­mo­ny between human cre­ativ­i­ty and tech­no­log­i­cal advance­ment.

Armine Ohanyan Technology
Armine Ohanyan No Sea­son 2020 pho­to­shoot.
Top in mir­ror effect pieces of the new uni­sex col­lec­tion at Paris Fash­ion Week. June 2023

Sustainability. Towards the Future

Armine Ohanyan is not just a brand, it is a con­scious reflec­tion of the evolv­ing dig­i­tal world. It embod­ies the notion that progress and con­stant change can coex­ist with tra­di­tion­al val­ues and crafts­man­ship. The brand active­ly address­es the issue of waste by uti­liz­ing unused mate­ri­als sourced from lux­u­ry brands, embrac­ing the con­cept of anti-gaspillage. By col­lab­o­rat­ing with artists and arti­sans, Armine Ohanyan injects a fresh per­spec­tive into each col­lec­tion, infus­ing it with artis­tic vibran­cy and savoir-faire.

Armine Ohanyan new uni­sex col­lec­tion at Paris Fash­ion Week. June 2023
Armine Ohanyan Technology
Armine Ohanyan No Sea­son 2023 pho­to­shoot.

By embrac­ing sus­tain­abil­i­ty and artis­tic col­lab­o­ra­tion, Armine Ohanyan not only cre­ates visu­al­ly stun­ning gar­ments but also advo­cates for a more respon­si­ble and inclu­sive fash­ion indus­try. The brand sets an exam­ple by show­cas­ing the pos­si­bil­i­ties that arise when tra­di­tion­al crafts­man­ship, tech­no­log­i­cal inno­va­tion, and artis­tic expres­sion con­verge. In doing so, Armine Ohanyan rede­fines the bound­aries of fash­ion, paving the way for a more sus­tain­able and col­lab­o­ra­tive future in the evolv­ing world of design. Dis­cov­er oth­er sus­tain­able cre­ators in our ded­i­cat­ed sec­tion.

Written by Mathis Reynaud
June 28, 2023

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