At Paris Fash­ion Week’s show­rooms, we encoun­tered a pas­sion­ate duo of women in the knitwear indus­try. We dis­cussed their sus­tain­able brand, Evyïnit. Who is Evyïnit? After com­plet­ing her stud­ies in Teacher Train­ing and Pro­fes­sion­al Devel­op­ment at Johannes Guten­berg Uni­ver­si­ty in Mainz, Eweli­na Smarz embarked on a mis­sion to find the per­fect loop-scarf. When she could­n’t…

At Paris Fash­ion Week, we met the tal­ent­ed Daria Plaksyuk, who showed us the jour­ney of her ris­ing brand, PODYH, with high com­plex­i­ty pieces con­ceived as sep­a­rate build­ings, inspired by incred­i­ble unknown shapes and tra­di­tions. Who is PODYH? Daria Plaksyuk found­ed PODYH in 2020 with a vision of bridg­ing the worlds of archi­tec­ture and fash­ion.…

Before the word fash­ion Before the word fash­ion exist­ed, clothes were just use­ful, were just a means to do some­thing. They had to last, they have to be able to exe­cute that func­tion per­fect­ly. That was the most impor­tant thing. But at the same time, since the ages start­ed, the gar­ments were a sym­bol­ic piece…

Fast fash­ion addic­tion has become a per­va­sive prob­lem in today’s soci­ety, and it is hav­ing a seri­ous impact on the health and well-being of all gen­er­a­tions, spe­cial­ly the youngest ones. Why? This addic­tion to cheap, dis­pos­able cloth­ing is not only dam­ag­ing to the envi­ron­ment, but it is also being a host of oth­er issues, includ­ing…

We talked with the founder and cre­ative direc­tor of the brand Huarte, based in Por­to, Por­tu­gal dur­ing Paris Fash­ion Week, at the Tra­noï show­room. Who is Huarte? Vic­tor Huarte stud­ied at ESDIR in Spain and ESAD in Por­tu­gal, and then he has been work­ing as a styl­ist for the e‑commerce plat­form Far­fetch and now he…