Evyïnit: When a scarf becomes high fashion

Cover art Evyïnit 1

At Paris Fash­ion Week’s show­rooms, we encoun­tered a pas­sion­ate duo of women in the knitwear indus­try. We dis­cussed their sus­tain­able brand, Evyïnit.

Who is Evyïnit?

Eweli­na Smarz in the Palais Brong­niart at Paris Fash­ion Week. March 2023

After com­plet­ing her stud­ies in Teacher Train­ing and Pro­fes­sion­al Devel­op­ment at Johannes Guten­berg Uni­ver­si­ty in Mainz, Eweli­na Smarz embarked on a mis­sion to find the per­fect loop-scarf. When she could­n’t find one that met her stan­dards, she decid­ed to take mat­ters into her own hands and knit one with her moth­er.

To her sur­prise, the unique, eye-catch­ing scarf caught the atten­tion of many passers­by, and soon enough, peo­ple start­ed inquir­ing about where they could buy one. This demand inspired Eweli­na to cre­ate her own label, Evyïnit, along­side her moth­er in 2012, with the aim of offer­ing oth­ers the chance to own their dream scarf too.

Deter­mined to take her fash­ion career to the next lev­el, Eweli­na moved to Berlin in 2013, where she enrolled in a Fash­ion & Design Man­age­ment pro­gram at AMD (Akademie Mode & Design). Armed with the nec­es­sary skills and knowl­edge, she worked hard to ele­vate her brand and expand its reach to more Euro­pean retail­ers. Today, Evyïnit is thriv­ing, thanks to Eweli­na’s unwa­ver­ing pas­sion, cre­ativ­i­ty, and ded­i­ca­tion.

Fall-Winter Collection at Paris Fashion Week

The lat­est col­lec­tion from this moth­er-daugh­ter duo isn’t your typ­i­cal new col­lec­tion. Their slow fash­ion approach means that they focus on cre­at­ing time­less pieces that will remain on their shelves for years to come, with only a few spe­cial addi­tions every year.

Clas­sic Sweater in stripes by Evyïnit

The brand start­ed with just one prod­uct — the per­fect loop-scarf for Eweli­na — eleven years ago. Since then, they have con­tin­ued to con­stant­ly add to their col­lec­tion new basics that embody the essence of their brand: high-qual­i­ty, hand­made, and cozy gar­ments that are per­fect for those cold days.

This year, the new addi­tion to their col­lec­tion is this tri-col­or tur­tle neck, fea­tur­ing a com­bi­na­tion of soft pas­tel col­ors that evoke a sense of warmth and com­fort, much like the feel­ing of being at home. Despite being a new­bie in their col­lec­tion, this piece is sure to stand the test of time, just like their oth­er clas­sic designs. The pho­to above fea­tures Eweli­na with the new piece.

Sustainability. Towards the future.

The fam­i­ly-owned busi­ness prides itself on using the finest Meri­no Wool avail­able for their prod­ucts, some of which fea­ture a 2% mix­ture of Nylon. Meri­no wool is one of the light­est and warmest types of wool, with a rich his­to­ry that dates back to the Mid­dle Ages in Spain. By the 18th cen­tu­ry, it had made its way to Aus­tralia, where it is now home to most of the selec­tive­ly-bred sheep.

Sleeve­less cable by Evyïnit

Aside from being excep­tion­al­ly warm and com­fort­able, Meri­no wool is also an envi­ron­men­tal­ly respon­si­ble choice as it is 100% biodegrad­able and recy­clable. This makes it an excel­lent option for a win­ter eth­i­cal wardrobe.

To ensure the high­est qual­i­ty and low emis­sions, all pieces are hand-knit­ted in an arti­sanal way in Ger­many. With a focus on both qual­i­ty and sus­tain­abil­i­ty, Evyïnit is ded­i­cat­ed to cre­at­ing pieces both time­less and eco-friend­ly. Dis­cov­er oth­er new promis­ing Euro­pean brands on our ded­i­cat­ed sec­tion.

Written by David Ferrero
March 6, 2023

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