Miyam: Reinventing Responsible Supermarkets

Miyam is not just an ordi­nary super­mar­ket; it is a respon­si­ble estab­lish­ment that aims to trans­form the way we shop for gro­ceries. With a strong com­mit­ment to eth­i­cal val­ues and sus­tain­able prac­tices, Miyam offers an enhanced super­mar­ket expe­ri­ence that goes beyond mere trans­ac­tions. Let’s delve into the essence of Miyam and explore how it is rev­o­lu­tion­is­ing the gro­cery indus­try.

A Paradigm Shift in Supermarket Culture

Miyam
Pho­to by Math­is Rey­naud for Par­a­digme Mode, June 2023

Miyam invites vis­i­tors with its vibrant store­front and a wel­com­ing ambiance. As you step inside, you’re imme­di­ate­ly cap­ti­vat­ed by an abun­dance of fresh fruits and veg­eta­bles, taste­ful­ly dis­played in rus­tic crates. Yet, Miyam is more than just a visu­al­ly appeal­ing super­mar­ket. It stands for a phi­los­o­phy that chal­lenges con­ven­tion­al super­mar­ket prac­tices and pro­motes respon­si­ble con­sump­tion by com­mu­ni­cat­ing about their pro­duc­ers.

Pho­to by Zuni­no Mar­co, Jan­u­ary 2020
Pho­to by Alex M, August 28, 2021

A Plethora of Responsibly Sourced Products

Miyam
Pho­to by Math­is Rey­naud for Par­a­digme Mode, June 2023
Miyam
Pho­to by Math­is Rey­naud for Par­a­digme Mode, June 2023

Miyam takes pride in curat­ing a selec­tion of prod­ucts that are sourced direct­ly from French pro­duc­ers, elim­i­nat­ing unnec­es­sary inter­me­di­aries. By estab­lish­ing direct rela­tion­ships with farm­ers, Miyam ensures fair remu­ner­a­tion for their hard work. These part­ner­ships not only sup­port local com­mu­ni­ties but also guar­an­tee that cus­tomers receive prod­ucts of excep­tion­al qual­i­ty and fresh­ness. Whether it’s dairy, bev­er­ages, pas­ta, rice, spices, or arti­sanal cre­ations like the flan of the house Savary, Miyam’s shelves are filled with prod­ucts that adhere to their strict stan­dards of respon­si­ble sourc­ing.

Culinary Delights with a Personal Touch

Miyam
“Il était une fois” Extract from Miyam’s vidéo

At the heart of Miyam’s sto­ry are the Seb­bag trio, Élie, Léa and Samuel, whose pas­sion for food and fam­i­ly tra­di­tions inspired the cre­ation of this unique super­mar­ket. The Seb­bag fam­i­ly has a rich culi­nary her­itage, with recipes passed down through gen­er­a­tions. Léa and Samuel, both trained chefs, decid­ed to hon­or their roots and share their love for food with the com­mu­ni­ty. Miyam’s ded­i­cat­ed kitchen is where the sib­lings bring their fam­i­ly recipes to life, craft­ing home­made del­i­ca­cies that cap­ture the essence of their her­itage. These dish­es reflect the diverse culi­nary tra­di­tions of the Seb­bag fam­i­ly, embrac­ing Ori­en­tal fla­vors and tech­niques.

Reducing Food Waste through Innovation

Miyam
Pho­to by Math­is Rey­naud for Par­a­digme Mode, June 2023
Miyam
Pho­to by Math­is Rey­naud for Par­a­digme Mode, June 2023

Miyam places a strong empha­sis on sus­tain­abil­i­ty and reduc­ing food waste. Imper­fect fruits and veg­eta­bles find a pur­pose in the kitchen, where Léa and Samuel skill­ful­ly trans­form them into deli­cious sur­pris­es such as soups or rata­touilles. Even the cheese from Miyam’s selec­tion can find its way into savory cakes, ensur­ing that no qual­i­ty pro­duce goes to waste. With expert hands and a com­mit­ment to reusing con­tain­ers, Miyam’s chefs employ their culi­nary skills to trans­form excess ingre­di­ents into delec­table cre­ations.

A Thoughtful Approach to Environmental Stewardship

Miyam
Pho­to by Math­is Rey­naud for Par­a­digme Mode, June 2023

Envi­ron­men­tal con­scious­ness is at the core of Miyam’s val­ues. The super­mar­ket advo­cates for respon­si­ble agri­cul­tur­al prac­tices and sup­ports farm­ers who pri­or­i­tize sus­tain­able meth­ods. Miyam seeks out pro­duc­ers who avoid genet­i­cal­ly mod­i­fied organ­isms (GMOs) and cul­ti­vate their crops with­out the use of chem­i­cal pes­ti­cides. By favor­ing open-field cul­ti­va­tion and avoid­ing heat­ed green­hous­es, Miyam show­cas­es its com­mit­ment to pre­serv­ing the envi­ron­ment and nur­tur­ing a health­i­er ecosys­tem.

Supermarkets of Tomorrow

Miyam
Pho­to by Math­is Rey­naud for Par­a­digme Mode, June 2023

Miyam rep­re­sents a new era in super­mar­ket shop­ping, where respon­si­ble val­ues, eth­i­cal sourc­ing, and culi­nary crafts­man­ship con­verge. Through the Seb­bag sib­lings ded­i­ca­tion to build­ing strong rela­tion­ships with pro­duc­ers, reduc­ing food waste, and pro­mot­ing sus­tain­able prac­tices, Miyam is redefin­ing the con­cept of a super­mar­ket. By choos­ing Miyam, cus­tomers embark on a jour­ney to con­tribute to a more sus­tain­able future. The Seb­bag sib­lings pas­sion for food and their fam­i­ly’s culi­nary tra­di­tions add a per­son­al touch to Miyam, mak­ing it a tru­ly unique and enrich­ing shop­ping expe­ri­ence.

Written by Mathis Reynaud
December 12, 2023

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