Why is upcycling

attracting a new

generation?

Brands like Anicet are seam­less­ly blend­ing tra­di­tion with inno­va­tion, while upcy­cling is trans­form­ing the land­scape of jew­el­ry design. With its eth­i­cal and sus­tain­able val­ues, it is gain­ing pop­u­lar­i­ty among those seek­ing authen­tic­i­ty and indi­vid­u­al­i­ty.