Berta and Maria grew up by the sea, in Barcelona, nur­tured by a deep respect for nature and a pas­sion for fash­ion. Belamer was born out of shared pas­sion for biki­nis and a love for the ocean. Found­ed in 2020 by two sis­ters, Berta and Maria, the brand aims to cre­ate ele­vat­ed and con­scious designs for women who apre­ci­ate both: nature & style. The two sis­ters want­ed to cre­ate a brand that aligned with their val­ues, com­bin­ing with min­i­mal­ism with a respon­si­ble approach to con­sump­tion. In this arti­cle we will explore how Belamer empow­ers women to feel com­fort­able and con­fi­dent in their bod­ies while respect­ing the envi­ron­ment.

Empowering women through designed swimwear

At Belamer, the team takes great care in design­ing swim­suits that enhance the fem­i­nine body shape. “Our focus on fit, ele­gant sil­hou­ettes, and min­i­mal­is­tic designs ensures that our swimwear not only looks great, but feels amaz­ing” says the founders.

Belamer’s mis­sion is to empow­er women to feel sen­su­al, con­fi­dent, and com­fort­able in their own skin. This is why the Tina bot­tom fea­tures an adjustable design, allow­ing for a per­son­al­ized fit that adapts to indi­vid­ual pref­er­ences. Whether you want to reveal more or less, the adjustable straps ensure that you can wear it in a way that feels just right for you, offer­ing both style and ver­sa­til­i­ty to suit your com­fort lev­el and mood.

“Every body is unique and beau­ti­ful in its own way. Some­times It’s about find­ing pieces that make you feel good and com­fort­able. ” — Berta and Maria.

Behind the scenes

The meaning of “Belamer”

The name “Belamer” is a fusion of French and Eng­lish, sym­bol­iz­ing the sea and nature. The sis­ters chose it to reflect their brand’s deep con­nec­tion to the ocean and the nat­ur­al world while mak­ing it mem­o­rable and aligned with their core val­ues. Though they’ve hint­ed at its mean­ing, they leave a bit of mys­tery, invit­ing you to piece togeth­er the clues and dis­cov­er its full sig­nif­i­cance.

Why do your swimwear pieces have individual names, and how do you select them?

When it’s per­son­al, the sto­ry has more heart. The two sis­ters choose names that res­onate with them, which is what makes this brand unique. The nam­ing of their pieces began as a trib­ute to the impor­tant women in their lives. The Elen mod­el is a ref­er­ence to their grand­moth­er Ele­na, Isabel is named after their moth­er (Isabelle), Car­men after their aunt, and so on. This ensures that each piece feels spe­cial and tied to the fem­i­nine spir­it that inspires Belamer.

BELAMER’S FUTURE

Belamer takes great pride in stay­ing true to its core val­ues of sus­tain­abil­i­ty, sen­su­al­i­ty, and sim­plic­i­ty. Today, the brand’s sus­tain­able prac­tices reduce its car­bon foot­print by 80%, using less water and ener­gy.

You might won­der how the brand achieves this. Belamer uses regen­er­at­ed nylon for all its swimwear, made from plas­tic waste recov­ered from oceans and land, like dis­card­ed fish­ing nets. To fur­ther reduce envi­ron­men­tal impact, fab­rics are sourced from Spain and Italy, and all gar­ments are hand­craft­ed in Spain, sup­port­ing local seam­stress­es under fair work­ing con­di­tions.

“Sus­tain­abil­i­ty has always been a pri­or­i­ty for us,” the team says. Their goal is to con­tin­ue offer­ing con­scious designs that empow­er women while min­i­miz­ing envi­ron­men­tal impact.

Belamer also part­ners with Fun­dació Roure, a non-prof­it in Barcelona, to pro­vide job oppor­tu­ni­ties to those at risk of social exclu­sion. This ini­tia­tive has helped many women regain finan­cial sta­bil­i­ty and a sense of com­mu­ni­ty. For Berta and Maria, this is a key part of their social and envi­ron­men­tal com­mit­ment.

“We’re incred­i­bly proud of the small but ded­i­cat­ed team of women behind Belamer and all we’ve achieved since launch­ing in 2020. It’s been an incred­i­ble jour­ney, and we’re excit­ed for the future.”

If you want to know more about sus­tain­able fash­ion brands check out oth­er fash­ion arti­cles.