VANDRÉLAAR : Redefining Conscious Footwear

Van­drélaar is a pre­mi­um ladies’ footwear brand that merges fash­ion-for­ward­ness with sus­tain­abil­i­ty and trans­paren­cy, while cre­at­ing a pos­i­tive social impact. Van­drélaar’s mis­sion is to cre­ate time­less pieces that cel­e­brate the art of slow fash­ion while respect­ing our plan­et.


Vic­to­ria André-Van de Laar

Vic­to­ria André-Van de Laar, the vision­ary founder of Van­drélaar, brings over a decade of expe­ri­ence in the footwear indus­try. Hav­ing worked along­side some of the indus­try’s most tal­ent­ed cre­atives, she decid­ed to embark on a new jour­ney in 2022. Her objec­tive was clear: to merge time­less design with excep­tion­al crafts­man­ship, set­ting a new stan­dard for con­scious footwear. The brand’s name, Van­drélaar, is an ana­gram of her own, reflect­ing her Bel­gian her­itage and glob­al upbring­ing, which inspire the brand’s phi­los­o­phy.

Slow fashion down

In a world where fash­ion often feels dis­pos­able, Van­drélaar’s com­mit­ment to slow­ing fash­ion down is refresh­ing. Their footwear is not just about trends, it’s about becom­ing per­ma­nent pieces in the mod­ern wom­an’s wardrobe. These shoes are designed to last and are a cel­e­bra­tion of the fair treat­ment and crafts­man­ship of the arti­sans who cre­ate them.

Van­drélaar Col­lec­tion at Tra­noï Show
Van­drélaar Cam­paign — Simone San­dal

The brand sets itself apart by focus­ing on what gen­uine­ly aligns with its val­ues, which involves decel­er­at­ing the fash­ion cycle via delib­er­ate design and craft­ing lim­it­ed quan­ti­ties. This approach ensures that each pair of Van­drélaar shoes is a work of art, metic­u­lous­ly craft­ed to stand the test of time. By choos­ing to cre­ate in lim­it­ed quan­ti­ties, they also help to reduce waste and avoid stock sur­plus, con­tribut­ing to the fight against over­con­sump­tion.


Van­drélaar Cam­paign — Ruth Shoes
Van­drélaar Col­lec­tion at Tra­noï Show

Dur­ing our recent encounter with Vic­to­ria at the last Tra­noi show, we gained insight into the brand’s ded­i­ca­tion to crafts­man­ship and its pro­found appre­ci­a­tion for the human touch in every pair of shoes. Vic­to­ri­a’s inspi­ra­tion drawn from her friends and close cir­cle shines through in her designs, as she strives to cre­ate com­fort­able footwear. In her own words, Van­drélaar is all about “shoes designed by a woman for women.” To learn more about her vision and jour­ney, don’t miss the exclu­sive inter­view with Vic­to­ria.

Towards the Future. Sustainability

Sus­tain­abil­i­ty is not just a buzz­word at Van­drélaar, it’s at the core of every­thing they do. From design to deliv­ery, the brand is com­mit­ted to min­i­miz­ing its envi­ron­men­tal impact.

The mate­ri­als used in Van­drélaar’s footwear are sourced from Euro­pean sup­pli­ers and are con­scious­ly select­ed for their dura­bil­i­ty, qual­i­ty, and gen­tle impact on the envi­ron­ment. This ensures that each pair of shoes not only looks good but also does good for the plan­et.

Van­drélaar Cam­paign — Gre­ta Boot

In their efforts to reduce waste, Van­drélaar pro­duces its col­lec­tions in lim­it­ed quan­ti­ties, avoid­ing the pro­mo­tion of over­con­sump­tion. This approach aligns with their phi­los­o­phy of slow­ing down fash­ion and ensur­ing that every pair is trea­sured. Addi­tion­al­ly, all deliv­er­ies from Van­drélaar are plas­tic-free and car­bon-neu­tral, fur­ther­ing their com­mit­ment to a sus­tain­able future.

In an indus­try where change is often slow to come, Van­drélaar is a breath of fresh air. They are prov­ing that con­scious footwear can be as styl­ish as it is sus­tain­able. Vic­to­ria André-Van de Laar’s vision of merg­ing time­less design with excep­tion­al crafts­man­ship is not just a con­cept, it’s a real­i­ty, and it’s a tes­ta­ment to the fact that fash­ion can be both beau­ti­ful and respon­si­ble. Van­drélaar is not just anoth­er fash­ion shoe brand, it is a move­ment towards a more con­scious and sus­tain­able future for fash­ion.

Written by Mathis Reynaud
December 6, 2023

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