Miyette : A French Psychedelic Fashion Fairy Tale
In the world of fashion, there’s a new player that is not just making waves but crafting its own unique narrative. Meet Miyette, a young and vibrant ready-to-wear brand that embarked on its journey in 2019. Founded by the dynamic sibling duo of Boris and Roxane Tardy, this French brand is rewriting the fashion storybook with its contemporary retro psychedelic aesthetic.
Who’s behind Miyette ?
The tale of Miyette is rooted in the shared childhood memories of Boris and Roxane Tardy. They decided to weave those memories into a fashion brand, and the result is nothing short of enchanting. Miyette’s collections are a modern fairy tale brought to life, where each piece tells a unique story. The brand’s signature style is characterized by bold prints, vibrant colors, and an unapologetically contemporary spirit, fusing casual glamour with a playful charm.
Boris, the creative force behind the brand, followed his passion for art and design by studying graphic design before delving into the world of fashion. Roxane, with her pragmatic spirit, pursued her studies in Entrepreneurship at a Business School. Together, with their complementary skills and experiences, they embarked on their fashion journey, birthing Miyette in July 2019.
A Family-Owned Affair
Miyette isn’t just a brand; it’s a family business. The Tardy siblings have poured their hearts and souls into this venture, ensuring that their brand reflects their values and vision. By choosing to shop at Miyette, customers not only acquire fashion pieces but also support young French designers and the principles of slow fashion.
Limited Quantities, Maximum Impact
Miyette takes a conscious approach to production, avoiding over-production by crafting reasonable quantities of each style. With only 30 to 50 pieces per style, every piece is a limited edition, making each customer feel like a part of an exclusive club.
Craftsmanship with a Heart
Behind the scenes, Miyette entrusts the manufacturing of its pieces to a small workshop of fifteen dedicated artisans based in Plovdiv, Bulgaria. With over 20 years of experience, this skilled team meticulously works on every aspect of Miyette’s creations, from cutting fabrics to assembling the pieces. They bring to life the colorful pieces of the brand’s collections.
At the heart of Miyette’s ethos lies a commitment to sustainability. The brand chooses its materials with maximum care, prioritizing quality and European production. The fabrics are sourced responsibly, with a preference for BCI cotton, Oeko-Tex, and GOTS prints, as well as recycled materials and deadstock. Their suppliers in Italy, Portugal, and Bulgaria help minimize the brand’s carbon footprint by allowing transportation of materials and finished products by road.
Miyette works with printers that employ a green digital printing technology, reducing water usage during production. They’ve even found an eco-friendly way to repurpose the heat generated by their printing presses into energy.
Unique Patterns and Eco-Conscious Packaging
Boris, the brand’s creative visionary, designs all the patterns in-house, crafting all-over prints that minimize fabric wastage during cutting. Unlike traditional placed patterns, this approach ensures that each piece is truly unique, with pattern placement varying from one item to another.
Miyette’s commitment to sustainability extends to its packaging. Orders over 200€ are shipped in exceptional pink boxes stamped with the Miyette logo, made in Turkey. These boxes are not just for shipping; they can be kept and reused for storage. Smaller orders are shipped in 100% cotton pouches made in Italy. The brand’s cards are printed on recycled paper or FSC-certified paper.
Towards the Future. Sustainability
Miyette is more than just a fashion brand, it’s a beautifully crafted tale of siblings dreams and values woven into every fabric and design. With a commitment to sustainability, limited production, and a unique aesthetic, Miyette invites you to be a part of their enchanting fashion fairy tale. Join the movement and embrace the charm of conscious, contemporary fashion with a touch of whimsy.
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