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Articles written by

David Ferrero

Paradigme Mode

Paris becomes a cycling city

Paris, once one of Europe’s most pol­lut­ed and car-cen­tric cities, is now lead­ing the charge in sus­tain­able trans­port ini­tia­tives. From 2017 to 2022, the city…

Paradigme Mode

Fashion photography before WWII: the history of an art form

Fash­ion pho­tog­ra­phy is an impor­tant tool for fash­ion brands, but it’s also an art form in its own right. Let us explore the his­to­ry and…

Clère Paris: The Parisian woman’s bag

In 2020, Pauline had fin­ished her stud­ies in com­mu­ni­ca­tion and graph­ic design. Just one year lat­er, she was already design­ing the pro­to­type of her first…

The end of lab-made trends

Colours and mate­ri­als dic­tat­ed by cer­tain groups years before col­lec­tions is get­ting over soon. Going to tradeshows, over­analysing society´s behav­iors, dic­tat­ing what is con­sid­ered right…

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